On April 23rd, the 21st Shanghai International Automobile Industry Exhibition (hereinafter referred to as the "2025 Shanghai Auto Show") officially opened. It is understood that the theme of the 2025 Shanghai Auto Show is "Embrace Innovation, Win the Future Together". Nearly 1,000 well - known Chinese and foreign enterprises from 26 countries and regions participated in the exhibition, with a total exhibition area of over 360,000 square meters. During the first weekend, when there was a large flow of visitors, more than 150,000 people were received.
As the first A - class auto show in 2025, it bears the annual development plans of major automobile brands. Many new automobile brands and blockbuster models chose to be launched at the auto show.
However, amidst the bustling atmosphere, many automobile brands were absent from this year - end event. In just two years, the landscape of the automobile industry has changed dramatically.
On the one hand, the fierce competition has led to a more brutal elimination race. It is known that in this Shanghai Auto Show, many automakers were absent, including Lamborghini, Maserati, Rolls - Royce, Beijing Hyundai, Yueda Kia, Genesis, Polestar, Chevrolet, Subaru, Skoda, Nezha Auto, Jetta, Dongfeng Citroën/Peugeot, Jaguar Land Rover, etc. Some brands may have made such decisions based on their own strategies and considerations, while others were unable to participate due to operational problems. Take Nezha Auto as an example. It was once one of the hottest new - force brands in China, with a monthly sales volume reaching over 30,000 at its peak. However, since the end of 2024, Nezha Auto has been in an operational dilemma, with a continuous stream of negative news such as layoffs, salary cuts, factory shutdowns, and debt collection by suppliers. Even now, Nezha Auto's business situation remains worrying, facing huge survival pressure.
Data shows that from January to February 2025, Nezha Auto only sold 487 new cars, and there was no relevant market data disclosure in March. Such a market share is far lower than that of previously bankrupt or delisted brands. Previously, Nezha Auto tried to relieve its financial pressure by going public in Hong Kong, but its IPO has now expired.
Both Beijing Hyundai and Yueda Kia were absent from the Shanghai Auto Show. This is also the first time that Hyundai and Kia have missed an A - class auto show since they entered the Chinese market in 2002. As members of joint - venture brands, Hyundai and Kia are becoming less and less noticeable in the domestic market. Since the rise of domestic brands, Korean brands have been left behind. In the wave of new - energy vehicles, many joint - venture brands have closely followed the market and launched multiple electric vehicles, while Korean brands have made few arrangements in this market. Especially Beijing Hyundai. Although it has updated models such as Sonata, Santa Fe, and Elantra in recent years, it is struggling to survive in the increasingly competitive market. As for Yueda Kia, it has chosen an alternative path by exporting domestically - produced models to other markets, which has become one of its few growth points. Similarly, Dongfeng Citroën and Dongfeng Peugeot under Dongfeng Peugeot Citroën Automobile Co., Ltd. are in a similar situation. French brands have a lower market share in the domestic market than Korean brands, and their model updates are also significantly behind the market pace. In 2024, Dongfeng Peugeot Citroën Automobile Co., Ltd. once again declined from the trend of recovery, and reform is urgently needed. Not long ago, the company officially announced its new - energy brand "HEDMOS", with the first model being "HEDMOS 06", targeting the mainstream mass market and expected to be launched and delivered in May. However, it will not be easy for this model to succeed. In addition to joint - venture brands, many ultra - luxury brands such as Lamborghini, Maserati, and Rolls - Royce were also absent from the 2025 Shanghai Auto Show. Only Bentley "held up the facade", and its booth has moved from the center to a corner.
It is known that among the three major Italian super - car brands, Ferrari has not appeared at large - scale domestic auto shows for many years. Although Lamborghini officially announced six years ago that it would no longer participate in auto shows, its booth was still seen at the 2023 Shanghai Auto Show. The absence of Maserati is most likely due to the group. As a brand under the Stellantis Group, Peugeot and Citroën were also absent. The non - participation of ultra - luxury sports car brands such as Aston Martin and McLaren was also expected. With Rolls - Royce absent, Bentley became the only British ultra - luxury brand participating in this Shanghai Auto Show. It is reported that at the 2025 Shanghai Auto Show, Bentley brought new models such as the new Flying Spur Azur, the new Continental GT Convertible, and the new Continental GT Convertible Azur.
In addition, brands such as Jetta, Chevrolet, Polestar, and Subaru were also absent. Jetta is a sub - brand of FAW - Volkswagen, with a positioning similar to that of Skoda under SAIC Volkswagen. Currently, there are only four models on sale: Jetta VS5, Jetta VA3, Jetta VS7, and Jetta VA7. The model with the highest sales volume in the first quarter was the VS7, with 14,358 units sold, while the sales of other models were all below 10,000. As for Subaru and Genesis, both are imported brands with relatively small overall market shares. It was previously reported that Genesis would be locally produced in China. In sharp contrast, many brands returned to the auto show. Brands such as Xiaomi Auto, Hongmeng Zhixing, LeDao, Firefly, and Fangcheng Leopard participated in the Shanghai Auto Show for the first time. LeDao and Firefly are brands under the NIO Group. LeDao Auto brought its new model, the LeDao L90, which is the flagship model of LeDao Auto, built on NIO's NT3.0 platform and is expected to be launched in the third quarter of 2025. Firefly was officially launched on April 19th, with a starting price of 119,900 yuan. It is the third brand of the NIO Group, and currently, only one model is planned in China, with no new models expected to be launched. Xiaomi Auto participated in the Shanghai Auto Show for the first time. At the 2024 Guangzhou Auto Show, when Lei Jun presented Xiaomi Auto, it became one of the hottest booths at the show. However, Xiaomi Auto did not launch its second model, the YU7. Li Xiaoshuang, the vice - president of Xiaomi Auto, clearly responded before the auto show that the YU7 would not be exhibited. Xiaomi will present the YU7 in its best state and promised to ensure product quality and safety with higher standards in the future. It is reported that the Xiaomi YU7 is Xiaomi Auto's first SUV, targeting the Tesla Model Y and is expected to be launched in the third quarter of 2025.
Hongmeng Zhixing also participated in the Shanghai Auto Show for the first time and has currently integrated five major brands: Wenjie, Zhijie, Xiangjie, Zunjie, and Shangjie. Yu Chengdong said on - site that the first car of the "Shangjie" brand jointly created by Huawei and SAIC Group is expected to have "explosive" sales after its launch, and he asked SAIC Group to prepare sufficient production capacity.
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